Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral Watch is a stunning timepiece that combines elegance and functionality. Featuring a 31mm stainless steel case, this watch is known for its classic design and versatility. The blue floral dial adds a unique touch, complemented by a fluted bezel and a Jubilee bracelet that enhances its luxurious appeal. The automatic movement ensures accuracy and reliability, making it a favored choice among watch enthusiasts.
Details:
- Model: Rolex Datejust 31
- Case Size: 31mm
- Material: Stainless Steel
- Dial Color: Blue with Floral Pattern
- Bezel: Fluted
- Bracelet: Jubilee
- Movement: Automatic
- Water Resistance: 100 meters
Pricing: The retail price for this model typically starts around $7,000 to $10,000, depending on the specific configuration and market conditions. Pre-owned prices can vary widely based on condition and availability.
Ranking:
- Investment Value: 8/10 - The Rolex brand maintains strong resale value, and the Datejust line is particularly sought after, making it a solid investment.
- Pre-owned Pricing: 7/10 - Pre-owned models can be found at a range of prices, but the demand often keeps these watches at a premium.
- Reliability: 9/10 - Rolex is renowned for its reliability and durability, with the Datejust series being a testament to this reputation.
- Wow Factor: 8/10 - The unique floral dial and classic design provide a distinct aesthetic that stands out in any collection.
You can find the Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral Watch at authorized Rolex retailers or luxury watch boutiques in Austin, TX. Some recommended places include The Jewelry Shop and J.B. Robinson Jewelers. Additionally, you may explore local watch forums or online marketplaces specializing in luxury watches for pre-owned options.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0036), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

