The Studebaker Avanti is more than a car — it is a statement about what you value in engineering, design, and performance. Choosing a watch to match it requires the same level of thought. This guide cuts through the noise to find the timepieces that genuinely complement the Studebaker Avanti's character, whether you are looking for an entry-level enthusiast piece or the official collaboration watch.
Est.1962
Price range$20,000 – $50,000+
OriginUSA
CategoryClassic Car
Heritage story
Why this car and watchmaking share a history
The Studebaker Avanti represents Studebaker's commitment to engineering excellence and distinctive design. Studebaker vehicles have long attracted enthusiasts who appreciate craftsmanship in all its forms — from the precision engineering under the hood to the watches they wear. The Studebaker Avanti in particular embodies a philosophy that resonates deeply with the luxury watch community: doing something specific extremely well, without compromise.
The Datejust is the definitive classic watch for a classic car. Both the Studebaker Avanti and the Datejust have been produced for decades without ever feeling dated.
