Luxury Watch Reviews
Mido brand icon
Mido - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1918
Founders
Georges Schaeren
Headquarters
Le Locle, Switzerland
Country of Origin
Switzerland
Ownership
Subsidiary (Swatch Group)
Industry
Watchmaking
Signature Model
Ocean Star
Popular Collections
Ocean Star; Baroncelli
Price Range
$ 700 - $ 3,000
Market Tier
Entry Luxury
Brand Positioning
Reliable Swiss
Brand Reputation
Well-regarded brand in the enthusiast market with strong appeal in sport and tool watches
Primary Buyer Profile
Sports-watch buyers; enthusiasts; collectors seeking everyday mechanical watches
Known For
Ocean Star; value-oriented Swiss watches; long power reserves
Resale Strength
Moderate
Investment Perception
Moderate
Manufacturing Location
Switzerland
Movement Type
Mechanical
Complications
Time-only; date; chronograph; GMT; dive timing
Brand Category
Watch Brand

About Mido

Mido Watches is a Swiss watch brand known for its craftsmanship and innovative designs. Established in 1918, Mido is headquartered in Biel/Bienne, Switzerland. The brand is often associated with quality, precision, and timeless elegance, reflecting the values of Swiss watchmaking.

Famous people who have worn Mido watches include notable figures in sports and entertainment, although specific endorsements may vary over time.

Top 5 Best Mido Watches:

1. Mido Ocean Star Tribute - This diver's watch features a 40.5mm stainless steel case, a unidirectional rotating bezel, and a water resistance of up to 200 meters. It is powered by the Mido Caliber 80 automatic movement, offering a power reserve of up to 80 hours. Pricing is around $1,050.

2. Mido Multifort Chronometer - With a classic design, this watch has a 40mm stainless steel case and is equipped with the COSC-certified Mido Caliber 80. It features a date function and a sapphire crystal. Pricing is approximately $1,200.

3. Mido Baroncelli III - This elegant timepiece showcases a 39mm case with a minimalist design. It features a beautiful sunburst dial and is powered by the Mido Caliber 80 automatic movement. Pricing is around $800.

4. Mido Commander Big Date - A stylish dress watch with a 42mm stainless steel case, it features a big date display at 6 o'clock and a classic design that suits formal occasions. The Mido Caliber 80 provides impressive accuracy and a power reserve of 80 hours. Pricing is approximately $1,050.

5. Mido Belluna - This watch embodies sophistication with its 33mm case and a mother-of-pearl dial. It combines elegance with functionality, featuring a quartz movement and water resistance of up to 100 meters. Pricing is around $600.

Mido Watches continues to be celebrated for its commitment to quality and innovative designs in the world of horology.

Mido Brand Metrics

A quick visual read on market position, collectability, and secondary-market perception for Mido.

Resale Strength

Moderate
Weak
Moderate
Strong
Very Strong
Exceptional
Some resale support depending on model
Gauge position: 38 / 100

Investment

Moderate
Low
Moderate
High
Very High
Selective models may hold value reasonably well
Gauge position: 40 / 100

Market Tier

Entry Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Accessible Swiss or enthusiast-oriented luxury
Gauge position: 28 / 100