Luxury Watch Reviews
MB&F brand icon
MB&F - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
2005
Founders
Maximilian Büsser
Headquarters
Geneva, Switzerland
Country of Origin
Switzerland
Ownership
Independent
Industry
Luxury Watchmaking
Signature Model
Horological Machine
Popular Collections
Horological Machine; Legacy Machine
Price Range
$ 50,000 - $ 500,000
Market Tier
High Luxury
Brand Positioning
Avant-Garde Haute Horlogerie
Brand Reputation
Iconic avant-garde independent with museum-level design and elite collector status
Primary Buyer Profile
Ultra-high-end collectors; buyers of artistic horology and independents
Known For
Horological Machines; Legacy Machines; radical case architecture
Resale Strength
Strong
Investment Perception
High
Manufacturing Location
Geneva, Switzerland
Movement Type
Mechanical
Complications
Three-dimensional time displays; perpetual calendar; chronograph; flying balance concepts
Brand Category
Luxury Watch Brand

About MB&F

MB&F, or Maximilian Büsser & Friends, is a Swiss luxury watch brand established in 2005 by Maximilian Büsser. The brand is known for its avant-garde designs and innovative mechanisms, often combining traditional watchmaking techniques with modern art and engineering.

Famous individuals who have worn MB&F watches include personalities from various fields such as actors, athletes, and collectors, though specific names may vary over time.

Top 5 MB&F Watches:

1. MB&F HM1
The HM1 (Horological Machine No. 1) features a unique, futuristic design with a three-dimensional display of hours and minutes. Its complex movement showcases the brand's commitment to innovative engineering. Price: Approximately $100,000.

2. MB&F HM2
This watch is characterized by its two rotating time displays, reminiscent of a spaceship. The HM2 also features a 3D look, with its unique movement and artistic case design. Price: Approximately $150,000.

3. MB&F HM3 Frog
The HM3 Frog is notable for its amphibious design, evoking the shape of a frog. The watch features a domed sapphire crystal and displays the time using rotating disks. Price: Approximately $120,000.

4. MB&F Legacy Machine No. 1 (LM1)
The LM1 combines classical watchmaking aesthetics with a modern twist, featuring a beautifully domed dial and a unique suspended balance wheel. Price: Approximately $90,000.

5. MB&F LM Perpetual
This watch showcases a perpetual calendar mechanism with an innovative design that allows for easy adjustment. It merges traditional complications with MB&F's unique style. Price: Approximately $200,000.

MB&F continues to push the boundaries of horology, creating timepieces that are as much works of art as they are instruments for telling time.

MB&F Brand Metrics

A quick visual read on market position, collectability, and secondary-market perception for MB&F.

Resale Strength

Strong
Weak
Moderate
Strong
Very Strong
Exceptional
Solid resale performance across core models
Gauge position: 58 / 100

Investment

High
Low
Moderate
High
Very High
Strong perceived investment appeal across desirable models
Gauge position: 72 / 100

Market Tier

High Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Prestige-focused watchmaking with elevated status
Gauge position: 84 / 100