Luxury Watch Reviews
Chopard brand icon
Chopard - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1860
Founders
Louis-Ulysse Chopard
Headquarters
Geneva, Switzerland
Country of Origin
Switzerland
Ownership
Private
Industry
Luxury Goods
Signature Model
L.U.C
Popular Collections
L.U.C; Mille Miglia; Happy Sport
Price Range
$ 5,000 - $ 250,000
Market Tier
High Luxury
Brand Positioning
Luxury Jewelry Watchmaker
Brand Reputation
Prestige luxury house respected for both jewelry and serious in-house watchmaking
Primary Buyer Profile
Luxury buyers; jewelry clients; collectors interested in L.U.C manufacturing
Known For
L.U.C; Happy Sport; Mille Miglia; high-end finishing
Resale Strength
Moderate to Strong
Investment Perception
Moderate to High
Manufacturing Location
Meyrin and Fleurier, Switzerland
Movement Type
Mechanical
Complications
Tourbillon; perpetual calendar; chronograph; minute repeater; high-jewelry complications
Brand Category
Luxury Watch Brand

About Chopard

Chopard is a luxury Swiss watch and jewelry brand known for its exquisite craftsmanship and innovative designs. Established in 1860 by Louis-Ulysse Chopard in the town of Sonvilier, Switzerland, the brand has a long history of creating high-quality timepieces that combine elegance and functionality.

Chopard watches are favored by many celebrities and renowned personalities, including:

- Julia Roberts
- Kate Winslet
- Rihanna
- Usher
- Pharrell Williams

Top 5 Best Chopard Watches:

1. Chopard Mille Miglia:
This chronograph watch pays homage to the historic Mille Miglia car race. It features a stainless steel case, a tachymetric scale, and a chronograph function. The watch is known for its sporty design and precision. Pricing typically starts around $6,500.

2. Chopard Happy Diamonds:
A signature collection, the Happy Diamonds watch features moving diamonds between two sapphire crystals. The elegant design often includes a gold or stainless steel case and a mother-of-pearl dial. Pricing generally starts at $4,500.

3. Chopard L.U.C. Perpetual Calendar:
This sophisticated watch showcases Chopard's expertise in haute horlogerie. It features a perpetual calendar complication, a 22-carat gold movement, and a classic design. Prices start at approximately $25,000.

4. Chopard Classic Racing Superfast:
Designed for motorsport enthusiasts, this watch features a striking dial, chronograph functions, and a robust case. It combines sporty aesthetics with high-performance mechanics. Pricing is typically around $10,000.

5. Chopard Imperiale:
An elegant timepiece designed for women, the Imperiale collection features intricate details, luxurious materials, and a refined aesthetic. It often includes diamonds and is available in various styles. Prices usually start at about $7,000.

Chopard continues to be a symbol of luxury and sophistication in the world of horology, combining traditional watchmaking skills with modern innovation.

Chopard Brand Metrics

A quick visual read on market position, collectability, and secondary-market perception for Chopard.

Resale Strength

Moderate to Strong
Weak
Moderate
Strong
Very Strong
Exceptional
Resale outlook varies by model and condition
Gauge position: 30 / 100

Investment

Moderate to High
Low
Moderate
High
Very High
Investment appeal varies by reference and demand
Gauge position: 35 / 100

Market Tier

High Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Prestige-focused watchmaking with elevated status
Gauge position: 84 / 100