Luxury Watch Reviews
Casio brand icon
Casio - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1946
Founders
Tadao Kashio
Headquarters
Tokyo, Japan
Country of Origin
Japan
Ownership
Public Company
Industry
Consumer Electronics
Signature Model
G-Shock
Popular Collections
G-Shock; Edifice; Pro Trek
Price Range
$ 50 - $ 1,500
Market Tier
Consumer
Brand Positioning
Mass Market / Durable Watches
Brand Reputation
Mass-market electronics giant with iconic digital and rugged watch lines
Primary Buyer Profile
Mainstream consumers; G-Shock fans; value-driven buyers
Known For
G-Shock; digital watches; calculators; value and durability
Resale Strength
Moderate
Investment Perception
Low
Manufacturing Location
Japan and wider Asian manufacturing network
Movement Type
Quartz / Digital
Complications
Digital timers; alarms; world time; solar; radio sync; Bluetooth
Brand Category
Watch Brand

About Casio

Casio Watches is a Japanese brand known for its innovative and durable timepieces. Established in 1946 in Tokyo, Japan, Casio initially focused on manufacturing calculators before venturing into the watch industry in the 1970s. The brand gained popularity for its digital watches, combining technology and affordability.

Famous individuals who have worn Casio watches include:

1. Barack Obama - Former President of the United States.
2. Kanye West - Renowned rapper and fashion designer.
3. Steve Jobs - Co-founder of Apple Inc.
4. Usain Bolt - Olympic sprinting champion.
5. Keanu Reeves - Actor known for roles in "The Matrix" and "John Wick."

Top 5 Best Casio Watches:

1. Casio G-Shock DW5600E-1V
Description: This iconic digital watch is known for its rugged design and shock resistance. It features a 200-meter water resistance, a stopwatch, and an EL backlight.
Pricing: Approximately $40.

2. Casio F91W-1
Description: A classic digital watch with a simple design, featuring a stopwatch, alarm, and an LED backlight. Lightweight and affordable, it's a favorite among casual wearers.
Pricing: Approximately $20.

3. Casio AE1200WH-1A
Description: This digital watch boasts a retro aesthetic with multiple time zones, a stopwatch, and a world time function. It has an easy-to-read display and is water-resistant.
Pricing: Approximately $30.

4. Casio Pro Trek PRG-600YB-3
Description: Designed for outdoor enthusiasts, this watch features a triple sensor for altitude, barometric pressure, and compass readings. It is solar-powered and water-resistant up to 100 meters.
Pricing: Approximately $400.

5. Casio Edifice EQB-501XDB-1A
Description: A sophisticated analog-digital watch that includes Bluetooth connectivity for smartphone integration, providing features like time syncing and notifications. It also has solar charging and a tachymeter.
Pricing: Approximately $300.

Casio Brand Metrics

A quick visual read on market position, collectability, and secondary-market perception for Casio.

Resale Strength

Moderate
Weak
Moderate
Strong
Very Strong
Exceptional
Some resale support depending on model
Gauge position: 38 / 100

Investment

Low
Low
Moderate
High
Very High
Generally purchased for enjoyment rather than appreciation
Gauge position: 18 / 100

Market Tier

Consumer
Consumer
Entry
Mid
Luxury
High
Ultra
Entry-level mainstream positioning
Gauge position: 12 / 100