Luxury Watch Reviews
Bulgari brand icon
Bulgari - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1884
Founders
Sotirio Bulgari
Headquarters
Rome, Italy
Country of Origin
Italy
Ownership
Subsidiary (LVMH)
Industry
Luxury Goods
Signature Model
Octo Finissimo
Popular Collections
Octo; Serpenti; Bulgari Bulgari
Price Range
$ 5,000 - $ 200,000
Market Tier
High Luxury
Brand Positioning
Luxury Jewelry Watchmaker
Brand Reputation
High-end luxury maison with major credibility in ultra-thin and jewelry watchmaking
Primary Buyer Profile
Luxury buyers; jewelry clients; collectors interested in modern Italian design and ultra-thin watchmaking
Known For
Octo Finissimo; Serpenti; Roman design; ultra-thin records
Resale Strength
Strong
Investment Perception
Moderate to High
Manufacturing Location
Neuchâtel and Le Sentier, Switzerland
Movement Type
Mechanical
Complications
Ultra-thin calendar and chronograph executions; tourbillon; minute repeater; high-jewelry complications
Brand Category
Luxury Watch Brand

About Bulgari

Bulgari Watches is a luxury watch brand known for its bold designs and exceptional craftsmanship. The brand originates from Italy and was established in 1884 by Sotirios Voulgaris, a Greek silversmith who moved to Rome. Over the years, Bulgari has become synonymous with high-end luxury goods, including jewelry, accessories, and watches.

Famous individuals who have been seen wearing Bulgari watches include actors such as Richard Gere, Anne Hathaway, and Charlize Theron, as well as celebrities like Lady Gaga and the world-renowned soccer player Cristiano Ronaldo.

Top 5 Best Bulgari Watches:

1. Bulgari Octo Finissimo Automatic
Description: Known for its ultra-thin design, the Octo Finissimo Automatic features a sleek 40mm titanium case and a minimalist dial. It boasts a self-winding movement and is celebrated for its modern aesthetic.
Pricing: Approximately $14,000.

2. Bulgari Serpenti Tubogas
Description: This iconic watch combines the elegance of a serpent with a flexible, tubogas bracelet. The Serpenti Tubogas features a distinctive curved case and is available in various materials, including gold and stainless steel.
Pricing: Starting around $25,000.

3. Bulgari Lvcea
Description: The Lvcea collection is characterized by its elegant round case and unique crown design. It blends classic and contemporary styling, adorned with diamonds and available in various colors and metals.
Pricing: Approximately $7,000 to $30,000, depending on the model.

4. Bulgari Diagono
Description: A sporty yet sophisticated timepiece, the Diagono features a robust design with a distinctive bezel and a chronograph function. It is suitable for both casual and formal occasions.
Pricing: Around $5,000 to $15,000.

5. Bulgari Bulgari
Description: This watch is a testament to Bulgari's heritage, with its classic round shape and double logo engraved on the bezel. It combines elegance with versatility, making it a popular choice for everyday wear.
Pricing: Approximately $4,000 to $10,000, depending on the specific model and materials used.

Bulgari Brand Metrics

A quick visual read on market position, collectability, and secondary-market perception for Bulgari.

Resale Strength

Strong
Weak
Moderate
Strong
Very Strong
Exceptional
Solid resale performance across core models
Gauge position: 58 / 100

Investment

Moderate to High
Low
Moderate
High
Very High
Investment appeal varies by reference and demand
Gauge position: 35 / 100

Market Tier

High Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Prestige-focused watchmaking with elevated status
Gauge position: 84 / 100