Luxury Watch Reviews
Audemars Piguet brand icon
Audemars Piguet - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1875
Founders
Jules Louis Audemars; Edward Auguste Piguet
Headquarters
Le Brassus, Switzerland
Country of Origin
Switzerland
Ownership
Independent / Family-Owned
Industry
Luxury Watchmaking
Signature Model
Royal Oak
Popular Collections
Royal Oak; Royal Oak Offshore; Code 11.59; Royal Oak Concept
Price Range
$ 7,000 - $ 300,000
Market Tier
High Luxury
Brand Positioning
Ultra-Luxury / Haute Horlogerie
Brand Reputation
One of the Holy Trinity of Swiss watchmaking; highly regarded for finishing, exclusivity, and the Royal Oak line
Primary Buyer Profile
Collectors; executives; high-net-worth enthusiasts; buyers seeking ultra-luxury sports and complicated watches
Known For
Royal Oak; Royal Oak Offshore; Code 11.59; hand-finishing; limited production; high-end complications
Resale Strength
Very Strong
Investment Perception
High
Manufacturing Location
Le Brassus, Vallée de Joux, Switzerland
Movement Type
Mechanical (Automatic and Manual)
Complications
Tourbillon; perpetual calendar; chronograph; minute repeater; split-seconds chronograph
Brand Category
Luxury Watch Brand

About Audemars Piguet

Audemars Piguet is a Swiss luxury watch manufacturer renowned for its exquisitely crafted timepieces. The company was established in 1875 in Le Brassus, Switzerland, by childhood friends Jules Louis Audemars and Edward Auguste Piguet. Since its inception, Audemars Piguet has been a leading name in horological sophistication, setting new standards for the industry.

Numerous celebrities and famous personalities are known to wear Audemars Piguet, including actor Arnold Schwarzenegger, basketball player LeBron James, musician Jay Z, and tennis star Serena Williams, among many others.

Here are the top 5 Audemars Piguet watches:

1. Royal Oak Selfwinding Chronograph - Approximate price: $51,500. This watch is known for its distinctive octagonal bezel and features a selfwinding manufacture calibre 2385 movement, with chronograph, hours, minutes, small seconds, and date.

2. Royal Oak Selfwinding - Approximate price: $57,100. Boasting a sleek, minimalist design, this watch has an 18-carat pink gold case, glare-proofed sapphire crystal, and caseback with a blue dial and “Grande Tapisserie” pattern.

3. Royal Oak Offshore Selfwinding Chronograph - Approximate price: $26,900. This timepiece showcases a combination of sportiness and sophistication. It has a stainless steel case, black ceramic pushpieces and screw-locked crown, titanium pushpiece guards, and water resistance up to 100 meters.

4. Royal Oak Concept Flying Tourbillon - Approximate price: $145,000. This watch is a testament to Audemars Piguet’s craftsmanship. It features a flying tourbillon and GMT function, with a sandblasted titanium case and bezel.

5. Royal Oak Perpetual Calendar - Approximate price: $105,400. This watch features a complex perpetual calendar mechanism that accurately tracks the date, day, month, astronomical moon, and leap years. It has an 18-carat white gold case, glare-proofed sapphire crystal and caseback, and water resistance up to 20 meters.

Please note that prices may vary depending on the model, materials used, and the region of purchase.

Audemars Piguet Brand Metrics

A quick visual read on market position, collectability, and secondary-market perception for Audemars Piguet.

Resale Strength

Very Strong
Weak
Moderate
Strong
Very Strong
Exceptional
Highly desirable with strong collector demand
Gauge position: 78 / 100

Investment

High
Low
Moderate
High
Very High
Strong perceived investment appeal across desirable models
Gauge position: 72 / 100

Market Tier

High Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Prestige-focused watchmaking with elevated status
Gauge position: 84 / 100